FOOD NETWORK STAR SEASON 10 CAMPAIGN

Filmed in studio in Los Angeles, CA

For the 10th anniversary of Food Network Star, the promos needed something iconic. Mrs K thought a completely black set, populated only with a physical metaphor for the show’s star logo would be both dramatic, but also give a nod to the show’s longevity. Food Network’s marketing department wholeheartedly agreed. Built out of lighted vintage marquee signs and lettering instead of animated CG elements, the show’s hosts and contestants could interact with them…hold them, sit on them, lie down next to them. This type of set also provided the perfect environment for interview…and a classic wrap-shot endpage.

Creative Direction, Storyboarding, Live Action Direction, Production, Cinematography, Color Grading, Editorial, Graphics, Sound Design

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